Werbeautomatisierung Grundlagen erklärt

Werbeautomatisierung Grundlagen erklärt

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What’s the difference between programmatic advertising and digital advertising? Digital advertising encompasses any type of advertising campaign you run online.

Tatsächlich time bidding is a Durchschuss of programmatic advertising. There are other types of programmatic advertising such as private marketplace or programmatic direct, which offer different controls and functionality for publishers to sell their inventory.

Private marketplace (PMP) is a variation of the RTB model which allows publishers to offer their premium inventory to a selected number of buyers. Unlike RTB where advertisers can buy a publisher’s inventory rein an open auction, PMP is invite only. 

This happens through auctions on Ad Exchanges, where publishers offer their ad inventory and advertisers bid on them, with winners’ ads finally shown to the visiting Endanwender.

Because you don’t get to hand-pick publishers through Tatsächlich-time bidding, there’s the very Ohne scheiß chance your ad might Beryllium seen by bots instead of Tatsächlich people. The rising sophistication of bots can also cause brands to gather inaccurate data on their campaigns.

Und nach guter Letzt darf selbst die Geduld nicht fehlen – denn eine Marke baut umherwandern nicht von heute auf morgen auf, sondern ist von den Leute Süchtig, mit denen sie rein Bekannter tritt.

So how can your business deal with fraud? The first thing to do is look at budget vs. reach. Marketers have been fixated on reach when it comes to programmatic advertising, which can leave campaigns open to abuse through bots. 

They then meet in the middle at the ad exchange, the marketplace where the Echt-time bidding actually takes place.

Hotel group IHG, the more info parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like Expedia or Booking.com.

Advertisers are persons, brands, organizations and other entities that pay to have their ad content placed on the properties of publishers hinein order to advertise and promote their products or services to target audience.

The key Chemisches element of PMP deals is a deal ID, which advertisers use to identify PMP deals rein bid requests from SSPs and ad exchanges. 

Hinein short, RTB is always done through programmatic advertising, but programmatic advertising doesn’t always use RTB.

Whether through computers, mobile devices, or mobile apps, social media offers the opportunity to reach a wide—and targeted—audience of possible consumers.

Rein contrast to web advertising that uses a browser to display ads, mobile apps need to use a software development kit (SDK) to display ads.